Coronarvirus / Covid-19

In these unprecedented and challenging times, we extend our sympathies to those that
have been directly affected by the Coronarvirus and we want to thank those that are
working on the frontline within our NHS and treating those affected.

Our commitment first and foremost is to the health and well-being of our employees. We
are following UK government guidelines and have implemented additional health
measures. We are doing all we can to protect our staff during this time, wherever
possible staff are working at home, all meetings and travel has been cancelled and staff
have flexible working to deal with families and loved ones as needed.

As a food provider we also have a responsibility to the public to do our best and to
supply as much food as we can during these times, We are experiencing a massive
increase in demand and are doing our best to manufacture as much breakfast cereals
and fruit snacks for as many customers as possible, Our factories are continuing to
work 24 hours and we are thankful to our hard working teams for their dedication and
efforts during this time.

To our customers; we will update you on the current status of orders, additional volume
requests and delivery times as new information becomes available through your normal
Pioneer contacts. Please feel free to contact us with any questions or queries you have.

We are proud and inspired by the team we have around us, they are rising to the new
daily challenges that this outbreak creates and we are convinced that together we will
come through this stronger, closer and can build a brighter future together.

Tasty, healthy, and made in the UK.

Welcome to Pioneer Foods UK! We produce breakfast cereals and healthy fruit snacks.

We’re the UK’s leading cereal maker although you’ve possibly never heard of us. That’s because we provide own-label and branded manufacture and packaging services for many of the leading retailers and brands in the UK.

We’re not just obsessed with cereal - our Fruit Bowl brand offers an exciting range of irresistibly tasty and fun to eat fruit snacks.

Our parent company, Pioneer Food Group, is one of the largest South African producers and distributors of a range of branded food and beverage products. They export to more than 60 countries across the globe and their growing international business represents 21% of operating profit.

Dive into our website to learn more about our range of products our unique commitment to quality, freshness and sustainability. And to discover our insatiable appetite for innovation.


We aim to be in a quarter of British Breakfast bowls by 10am